Seeds of hope
“It’s a testament to the willpower and resilience of our farmers that even after drought, bushfire and now a virus pandemic, Australian agriculture is still going strong.” – Andrew Short, Marketing Manager at Pacific Seeds.
Weathering the storm
Uncertainty is a constant in agriculture. Over almost sixty years, Pacific Seeds has faced many of the same challenges as Australian farmers and, like a lot of other businesses in this industry, came out the other side of each one even stronger. Covid-19 puts us in unchartered waters, but Australian agriculture’s ability to adapt is tried and tested. In fact, confidence amongst our farming community is currently the highest it has been in five years.
Never stop changing
Being able to adapt to any situation, whether its digital revolutions or worldwide pandemics, is what keeps good businesses going. The unpredictable nature of Australia’s environment has made those who work in agriculture masters of change. Because of this, opportunities are created out of uncertainty.
Pacific Seeds has already taken steps to improve how they do business and ensure that they are as resilient as the farmers they serve. By digitalising processes and upgrading systems and infrastructure, they’re keeping communications and supply chains strong. And they’re committed to the ongoing support of regional communities in both good times and bad. From the sponsorship of grower groups, footy, cricket and netball clubs to hosting functions in local communities, Pacific Seeds is supporting causes both on and off the farm.
The level heads and steady calm of those working in agriculture have always been a source of stability in times of trouble, and now is no different. It’s paramount that businesses and farmers collaborate to continue the all-important work of feeding the nation and the world. Pacific Seeds is confident that this will become yet another moment in history where Australian agriculture overcomes every obstacle, no matter how great. Because we don’t break, we adapt.