Seeds of opportunity
“We may be facing new difficulties, but our usual challenges haven’t gone away. Australia’s farming conditions are still tough. We need to stay focused on innovation today so that our farmers can succeed tomorrow.” – Andrew Short, marketing manager at Pacific Seeds.
Covid-19 is a world event unlike anything any of us have seen before. Because of its unpredictable nature, the future loses clarity, and it’s tempting to simply take each day as it comes. But just because something is difficult, doesn’t mean it should be ignored. The issues that we know haven’t disappeared. Farmers are still facing the same problems, and it’s up to our industry to continue to develop technology and invest in a sustainable future that’ll see Australian agriculture thrive.
Pacific Seeds’ focus hasn’t changed. Rather than stagnating and awaiting a return to normalcy, it views this as an opportunity to seek technological breakthroughs, find ways of becoming more efficient and approach every problem with innovation in mind. In an effort to reflect the iron willpower and perseverance of the farmers it serves and collaborates with, Pacific Seeds remains optimistic, committed to discovering new technology that innovates both on and off the farm.
The importance of progress
Pacific Seeds has seen huge potential in a range of projects driven by their technical development teams. From advancements in breeding herbicide-resistant crops to finding ways of battling climate change through heat tolerance research, it is prioritising farmer profitability and productivity.
Later this year, it’s set to distribute bag labels with QR technology so that customers have improved access to seed quality information. It’s also developing a suite of digital tools to support hybrid selection and management. And with the opening of a state-of-the-art seed processing plant in Toowoomba, along with exploration into other services that would complement its seed products, Pacific Seeds is taking every step to invest in and innovate Australian agriculture.
While it’s hard to plan for an uncertain future, it is still possible to act on the things we do have control over. And for Pacific Seeds, that means foreseeing farmers’ problems and coming up with solutions that keep them going. Because no matter what tomorrow brings, their productivity and growth will always be essential.